MSGM is an Italian brand founded by Massimo Giorgetti in partnership with Paoloni Group. Massimo Giorgetti was born in Rimini in 1977. Fashion was an early passion for him. After high school he started working for the most important boutiques in Riccione and in show rooms distributing international brands. What he puts in MSGM is entrepreneurship, passion for fashion and most of all his interest for indie music.